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NYC - SF - Paris - Chennai

Hi, I'mLucie André Calschi

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HEAD OF COMMUNICATION & TEAM MEMBER OF THE MUSIC FESTIVAL 1st EDITION IN NEW YORK

Born in Brittany, the famous music festival has become a must-go destination, attracting each year 250,000 attendees, a line up of 60 artists and the support of 6,000 volunteers. To celebrate the 25th anniversary of the festival, the Brittany association of New York and the festival president and CEO Jean-Luc Martin and Jérôme Tréhorel launched its first edition in the United States in collaboration with BZH New York. As a core member of the project, I both led the digital communication strategy and supported the artist logistics.

What is Vieilles Charrues?
The festival started in 1992 with a small village fair in Brittany, France, gathering about 500 people and including not only music but also local outdoor games. The goal was to revive the economy of central Brittany, a region deserted by the younger generation in favor of the more attractive coastal region, but also Paris and New York. Today, Vieilles Charrues has become a destination festival, attracting 250,000 attendees, a lineup of 60 artists every year, and is supported by 6,000 volunteers.

On October 1st, 2016, the Vieilles Charrues team will take on a new challenge: a special one-day event to celebrate the 25th anniversary edition of the festival in Central Park – Summerstage, New York.

#VCNY16 goal was to attract New Yorkers and to bring the festival home to the many Bretons from central Brittany who emigrated in the tri-state area in the ‘60s and ‘70s.

Music Festival – Key Figures:

Communication plan – Key results: