DOOH: First XXL Fashion Live Show at an Airport
January 2020, 14th: An iconic Italian luxury brand closed Milan Men’s Fashion Week and passed the baton on to Paris, hosting a grand runway show that explored the themes of childhood and plural masculinity. At Paris-CDG Airport, passengers were amazed while the show turned up live at the heart of the famous Shopping area of Terminal 2E Gate K. A whole immersive experience enabled by one of JCDecaux Airport Paris must-see Masterpiece, the Digital Temple Gates: 2 XXL displays – more than 35 sqm.
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