WHERE SOCIAL MEDIA MEETS DIGITAL OUT-OF-HOME ADVERTISING
IWC Schaffhausen, Facebook and JCDecaux Airport Paris have joined forces to combine a live stream on social media with out-of-home advertising for the first time. IWC Schaffhausen has spent the last two years restoring a legendary spitfire plane, which will now travel around the world over the course of several months for a promotional campaign called Silver Spitfire – The Longest Flight.
On the day of the spitfire’s take-off from Goodwood Airfield in the UK (5thof August), the start of the expedition was transmitted from Facebook to digital displays at Paris-CDG Airport, enabling thousands of passengers passing through Paris-Charles de Gaulle Airport to witness the historic Spitfire plane begin its epic round-the-world journey, as well as live comments of its Facebook community.
A world first combining Facebook Live technology and outdoor advertising, while twelve 70-inch digital screens broadcasted this unique live coverage within the Parisian airport .
In less than four days, our team at JCDecaux Airport Paris coordinated and worked closely with all the stakeholders and Facebook’s Creative Shop to create a seamless and best-in-class live experience delighting both children and adults, as well as aviation enthusiasts and amateurs.