One of the world’s busiest airports, Paris Aéroport is used to welcome 108m passengers through its gates each year. Média Aéroports de Paris (the joint venture of Groupe ADP and JCDecaux) strived to deliver an innovative cutting-edge airport media experience in France and abroad.
To offer brands a unique advertising experience as per the finest standards, our media solutions were enhanced and supported by a DOOH programmatic platform and contextualized contents depending on passenger’s journey and demographics. The platform is empowered by AdTech tools, including AAM (the first international Airport Audience Measurement which we launched in early 2019) which provides in-depth quantitative and qualitative data and insights.
Moreover, we simplified the relationship with advertisers while offering a new B2B website to grant them access to the media inventory 24/7 as well as to new programmatic buying channels.
Those innovative media solutions aim to support brand communication within airports while leveraging precision targeting in order to improve the whole advertising experience and relevancy to passengers.
Pionneering new tech solutions helped our team build a strong competitive advantage, strengthen its relationships with customers, deliver a better advertising contextualized experience to passengers and reinforce the leadership of the JCDecaux Airport brand.
Featured image: Photo de Marco López sur Unsplash