SOCIAL MEDIA SUMMIT: LEADERSHIP & INFLUENCE
Are Leaders new Ambassadors?
Influence everywhere, for all? Business will not avoid this movement in a world where social media has become essential for brand communication. New trends, new habits: Leadership teams get a grip on brand message and business reputation, turning leaders into best-in-class business advocates. Welcome to the Advocacy Marketing era! As a CMO at AmazingContent, I had the pleasure to co-host with CB News the Social Media Summit first edition in France on March 2022.